You’ve most likelydetected keyword stuffing is dangerous, and yes—you don’t need to have a say keywords artificially. howevernormally, the keyword your optimizing a page for ought toseemwithin the title, within theinitialparagraph of your intro, in an H2, if you’ll be able to manage it (ideally within thetype of a question!), and periodically throughout the remainder of your post. For reference, “SEO Keywords” is that the H2 of this section, whereas the queries themselves area unit H3s.