Organic SEO (Search Engine Optimization) seems to be the buzzword these days. What is organic SEO? In its simplest explanation, organic SEO is publicity through content distribution. All your incoming links originate from content you created for your website or blog. And boy, search engines love this kind of linking structure.
Marketing through articles is organic Search Engine Optimization. Your article and the link in your author's resource box generate incoming links from other niche websites related to yours.
Good quality original content will generate incoming links and drive targeted web traffic to your website fast. This is the kind of activity search engines love, and would in turn lead to higher web page ranking and increase in web traffic.
This is an effective way of gaining publicity for yourself and your site. Write about your experiences, expertise, hobbies or passion. As a rule of thumb, keep your articles at about 400 to 700 words in length. The issue is not the length of the article. It is the quality of it. But for a start, it is good to adhere to the rule of thumb.
Tips on effective use of articles
Before you start to write, do a research on keyword phrases related to your topic of interest. There are a few free online webmasters' tools you could utilize (nichebot.com, wordtracker trial). Normally, the top ranked keyword phrases are highly competitively. A top ranked keyword with little or zero competition is a rare find these days. Go for the middle ranked keyword phrase. After all, your goal is to be found on the first page of SERP for your selected keyword phrase.
Include your keyword phrase in your article title and repeat your keyword phrase at least once or twice in the body of your article. You may also want to use sparingly and strategically a variation of your keyword phrase or terms related to it. You may notice in this article I use SEO and Search Engine Optimization, which are interchangeable terms but to the search engines they are variations. I also use search engines and webmasters which are terms related to SEO.
Using a variation of your keyword phrase and terms related to it makes your article more relevant to your topic. With such an arrangement, chances are you may score well at the search engines for more than one keyword phrase.
Post your articles on your site, blog and article directories. Spreading your content all over the web is a fast way to get website visitors. I submit my articles to EzineArticles.com, goarticles.com and articlealley.com. These article directories work well for me. Their high rankings at the search engines give me good publicity.
Other webmasters related to your niche will pick up your high quality articles and link to your web page through your author's resource box. This is an organic way of growing incoming links. Major search engines like Google look favorably on organically grown one-way links, and reward you.
Most webmasters archived articles for 1 or 2 years because this is a quick way to increase content and the size of their websites. So you can be assured of incoming links for at least 1 or 2 years.
It would be worth your time and effort to write or to hire someone to write keyword rich articles and distribute them over the web. The results can be astounding at times.